Privacy Policy

Welcome to Heart of Midlothian Shop (operated via sportclothingsales.com). We are a global retailer dedicated to serving our worldwide family of fans, families, and fitness enthusiasts with official kits, apparel, equipment, and merchandise. Your trust is our priority, and protecting your personal data is fundamental to our mission of providing a secure, simple, and passionate shopping experience.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. By using our site, you consent to the data practices described in this policy.

1. Who We Are & Our Audience

Our shop caters to a diverse, international community:

• Dedicated Sports Fans seeking official Home, Away, and Third kits, souvenirs, and fan merchandise.
• Style-Conscious Individuals & Families shopping for Clothing, Knitwear, Jewellery, and Homeware.
• Performance-Focused Athletes & Enthusiasts looking for Trainingwear, Equipment, and sport-specific gear.
• Gift Shoppers browsing our Gifts & Merchandising, Kids, Infants & Babies, and Adults collections.

We serve customers globally (excluding some remote regions), with a physical hub in Kansas City, USA.

2. Information We Collect

We collect information that you provide directly and automatically to fulfill your orders and enhance your experience.

• Personal Identifiers: Name, billing and shipping address, email address, phone number.
• Payment Information: Payment method details (e.g., card type, last four digits). Note: All sensitive payment data is processed directly by our secure, trusted partners (Visa, Mastercard, JCB, PayPal). We do not store full credit card numbers on our servers.
• Transaction Data: Details about purchases, order history, and product preferences.
• Technical & Device Data: IP address, browser type, operating system, referring URLs, pages viewed, and dates/times of visits.
• Communication Data: Records of your correspondence with us via email (e.g., [email protected]).

3. How We Use Your Information

Your data helps us fuel your passion with quality gear and a seamless service:

• To process and fulfill your orders, including payment authorization, shipping (from our Kansas City hub), and providing customer support.
• To communicate with you about your order, account, and respond to inquiries.
• To improve our website, product offerings, and overall customer experience for our global family.
• To prevent fraud and enhance the security of our checkout process, which uses advanced encryption technology.
• To comply with legal obligations.

4. Sharing and Disclosure of Information

We value your privacy and only share your data under these circumstances:

• Service Providers: Trusted third parties who perform services on our behalf, such as payment processing (Visa, Mastercard, PayPal, etc.), shipping carriers, and IT support. They are contractually obligated to protect your data.
• Legal Requirements: If required by law, regulation, or legal process (e.g., a court order).
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• With Your Consent: We will share information when you direct us to.
• International Customers: Please note that to ship your order, we must share necessary shipping information (name, address) with international carriers. International customers may be subject to local import taxes, which are handled by local authorities and not controlled by us.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Storage and Security

Your security and convenience are our priority.

• Storage: Data is stored on secure servers, primarily within the United States, with appropriate safeguards for international data transfers.
• Security Measures: We implement industry-standard technical and organizational measures, including advanced encryption technology (SSL) during transmission, to protect your data from unauthorized access, alteration, or destruction.
• Retention: We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data:

• Access & Correction: You can request access to or correction of your personal data.
• Deletion: You may request deletion of your data, subject to legal and contractual restrictions.
• Opt-Out: You can opt-out of marketing communications by following the unsubscribe link in our emails.
• Account & Guest Checkout: Currently, we offer a hassle-free guest checkout. Future account features will provide you with more control over your data and reordering process.
• Payment Modification: To change payment details or cancel an order, you must contact us immediately at [email protected] before your order is packed and dispatched from our hub.

To exercise these rights, please contact us using the details below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance site functionality and understand how our community interacts with our site.

• Purpose: Cookies help us remember items in your cart, analyze site traffic, and understand customer preferences to improve our site for fans and families worldwide.
• Control: Most web browsers allow you to control cookies through their settings. Disabling cookies may limit your use of certain features on our site.
• We do not use intrusive tracking for targeted advertising across other websites.

8. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally.

Thank you for being part of our global family. We are committed to protecting your privacy as passionately as we support our fans.